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Florence Marsteau

  • Revenue Management
  • Optimization
  • Airline
  • Hotels
  • Analytics


Professional Status

Open to opportunities

About Me

Passionate about revenue management and having acquired almost 10 years of experience with different fields of application, I am always seeking new challenges, strongly looking for further capacities development, willing to discover many new environments and excited about confronting my current perspectives to different paradigms.


Group Strategy Manager

Marriott International
September 2013 to March 2016
Responsibilities completed
  • In charge of groups and catering strategy for Paris Cluster, in partnership with revenue managers, hotels' management committees and sales departments (proactive and reactive).
  • 2014 turnover: 50 M€ net (10 hotels)
Detailed Description
  • Includes strategy for city-wide events, up to 4 years out: large medical congresses or industry fairs (e.g. PCR, Airshow, First Vision etc.) as well as major sport events (e.g. UEFA 2016).
  • Project management: implementation of GPO (Marriott groups evaluation and booking engine), pariticipation in the renewal of Paris Convention Bureau Charter (for the hosting of major congresses), etc.
  • Central position to ensure cross-functional collaboration: bringing 4 different departments with respective goals (single hotel vs. market / volume only vs. profitability / individual vs. group targets) to work hand-in-hand towards the same objective.
  • Ensure both single hotel profitability and group performance, avoiding canibalisation while maintaining competitiveness.
  • Implementation of new processes & tools to optimize far out bookings and limit lost&turndown businessFoster market view and cross-sell practicesCentralise groups business planning (yearly budgets), provide recommendations to revenue managers, ensure forecasts accuracy and safeguard bottom line profitability for each property via conituous adaptation of groups and transient optimal mix
  • Managing portfolio complexity: from exclusive boutique hotels to one of the largest hotels in Europe & largest convention venues in Paris. Covering both high-end leisure customers, corporate business, airport environment, tour series or airline crews.
Company Description

Marriott International in Paris : 14 hotels, 3080 rooms, 100,000sq ft. of event space.

Marriott Hotel Champs Elysées – 192 rooms, 6.000 sq ft meeting space
Marriott Rive Gauche Hotel & Conference Center – 757 rooms, 51.670 sq ft ms
Marriott Charles de Gaulle Airport – 300 rooms, 12.650 sq ft ms
Marriott Opera Ambassador – 298 rooms, 7640 sq ft ms
Renaissance Paris La Défense – 327 rooms, 7.535 sq ft ms
Renaissance Paris Arc de Triomphe – 118 rooms, 1.710 sq ft ms
Renaissance Paris Le Parc Trocadéro – 122 rooms, 3.340 sq ft ms
Renaissance Paris Vendôme – 97 rooms, 260 sq ft ms
Renaissance Hippodrome de Saint-Cloud – 110 rooms, 5900 sq ft ms
Courtyard Arcueil – 170 rooms, 1.025 sq ft ms
Courtyard Colombes – 150 rooms, 900 sq ft ms
Courtyard Saint-Denis – 150 rooms, 1.345 sq ft ms
AC Hotel Paris Porte Maillot – 164 rooms
AC Hotel Paris Le Bourget Airport – 122 rooms, 120 sq ft ms

Company website