Florence Marsteau
Senior Pricing and Steering Analyst - SWISS/Lufthansa Group
Revenue Management
Optimization
Airline
Hotels
Analytics
35 years old
Driving License
Zurich (8002) Switzerland
Professional Status
Employed
Open to opportunities
About Me
With almost 10 years of experience in different fields of application, I carry expertise in revenue optimization and project management. Always seeking new challenges, willing to discover many new environments, and above all, an enthusiastic partner determined to enjoy life at work.
Pricing and Steering Analyst
Swiss International Air Lines
April 2016
to November 2017
Full-time
zurich
Switzerland
- In charge of the passengers revenue generated in respective markets (see below), with O&D perspective.
- Apr16-Jul17: markets GB, IE, GR, TR, AE, OM, PK and offline MEST - for SWISS
- Jul17-Jan18: markets GB, IE, IS - for Lufthansa Group (Lufthansa, SWISS and Austrian Air Lines)
- Apr16-Jul17: markets GB, IE, GR, TR, AE, OM, PK and offline MEST - for SWISS
- Special tasks owner, acting as referee, providing support to the teams and training newcomers on various topics
- 2016 turnover: 316 Mios GBP
Detailed Description
- Define the pricing policy (fares, conditions, restrictions) for each market/POC and set/adjust steering parameters to maximize net revenue according to the strategy set
- Define the three airlines’ positioning in each market in terms of prices per compartment
- Identify revenue opportunities anticipating trends and developments, calculate business cases for major changes
- Monitor traffic flows ans set priorities
- Analyze the offer of relevant benchmark carriers and closely monitor their activities as well as the overall market competitive landscape and consequently derive actions
- Ensure adequate protection of all relevant POC peaks in coordination with respective Capacity Steerer
- Monitor and analyze performance, implement success controls and take corrective/improvement measures to exceed set targets
- Ensure distribution and filing activities in each market/POC
- Perform partner airline pricing (codeshare, SPA as well as interline)
- Ad' hoc projects management (e.g. GB realignment after Brexit - coordinating revenue management, local sales office, marketing, online sales team and network department for out of the box teamwork)
Company Description
"Swiss International Air Lines (SWISS) is the airline of Switzerland, serving over 100 destinations in 43 countries from Zurich and Geneva and carrying more than 16.5 million passengers a year with its 91-aircraft fleet.
The company’s Swiss WorldCargo division provides a comprehensive range of airport-to-airport airfreight services for high-value and care-intensive logistic solutions to around 130 destinations in over 80 countries.
As the airline of Switzerland, SWISS embodies the country’s traditional values, and is committed to delivering the highest product and service quality. With its workforce of over 9000 personnel, SWISS generated total operating income of roughly CHF 5 billion in 2016.
SWISS is part of the Lufthansa Group, and is also a member of Star Alliance, the world’s biggest airline grouping."
The company’s Swiss WorldCargo division provides a comprehensive range of airport-to-airport airfreight services for high-value and care-intensive logistic solutions to around 130 destinations in over 80 countries.
As the airline of Switzerland, SWISS embodies the country’s traditional values, and is committed to delivering the highest product and service quality. With its workforce of over 9000 personnel, SWISS generated total operating income of roughly CHF 5 billion in 2016.
SWISS is part of the Lufthansa Group, and is also a member of Star Alliance, the world’s biggest airline grouping."
Company website